Our Story
Waterbabes was born from family, passion, and a shared love for the ocean. As a family-run business based in the UK, we’ve built our brand around creativity, individuality, and the joy of feeling confident in your own skin.
At the helm are two directors whose talents perfectly balance one another. One brings decades of creative and innovative experience—an artistic vision shaped by years of ingenuity and design. The other is a true swimwear and fashion devotee, obsessed with the details that turn a bikini or dress into a statement piece. Together, they’ve created a brand that blends artistry with passion, giving Waterbabes its distinct identity.
Our vision for Waterbabes is simple: to create a true destination for swimwear and resortwear. Not just another shop, but a curated world where every beach lover can find their perfect fit. Whether your style leans towards retro, tropical, or is slightly more daring, we’ve brought these moods together under one roof—because we know personalities don’t fit into just one box, and neither should your swimwear.
Waterbabes is where individuality meets unity. A place for self-expression, discovery, and style without limits. No matter your vibe, there’s a piece here that feels like it was made just for you.
Waterbabes… Beach, Poolside, Bathe!